Blow Up Hall 5050

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Blow Up Hall 5050

Estilo: Vanguarda

Atmosfera: Alegre

22 Apartamentos

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The concept, frankly, sounds like a classic Russian Reversal joke: in Blow Up Hall 5050, hotel room chooses you. This place is half interactive art project, half high-design boutique hotel — guests in its stylish public spaces are monitored on video, and their images are incorporated into a real-time video installation. Oh, and it’s in Poznań, in west-central Poland, a city on the way from Berlin to Warsaw, which will likely be new to at least 95% of our readers.

The whole thing was conceived as a collaboration between the founder Grażyna Kulczyk and Rafael Lozano Hemmer, a Mexican-Canadian electronic artist. And just about every part of the experience is non-traditional — the rooms vary widely in style, such that one stay might scarcely resemble the next. There are no room numbers, just interactive screens outside each door, and you'll use your hotel-issued iPhone to find your way and let yourself in.

It’s almost easier to list what is conventional about the place. The bar does serve drinks, and the restaurant does serve food, which is nice. And the rooms, however visually eccentric, do come with such necessary comforts as beds and baths, in addition to rain showers, Bang & Olufsen televisions and iPod docking stereos. Apart from that we’re not in a position to make any guarantees — if you’re brave enough to try it out you’re definitely in for an uncommon experience.

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